Introducting the Iowa River Landing’s Final Anchor Tenant: Xtream Arena & GreenState Family Fieldhouse

The Multi-Purpose Venue

IN THE NEWS: Press Release: 10/2/2019 – GreenState Family Fieldhouse Partnership

When complete in August 2020, the 5,100 fixed seat Xtream Arena powered by Mediacom (6,800 concert capacity) & GreenState Family Fieldhouse will serve as a highly accessible and most importantly right sized venue for concerts, family shows, and special events. The arena will serve as host home for University of Iowa Volleyball as well as a yet-to-be-determined minor league hockey tenant. With the arena’s direct connectivity to the 53,000 sq. ft 5-court fieldhouse, the facility will immediately enable this community to become a signature attractor of both amateur and professional sporting events. Xtream Arena & GreenState Family Fieldhouse will fulfill a longstanding community and economic development void in Coralville and surrounding areas.

Xtream Arena & GreenState Family Fieldhouse will leverage the collaborative marketing & programming opportunities that we have through University of Iowa athletics and other programs like SCOPE, CAB, and Recreational Services. All the while providing a plethora of new community event and sports opportunities that have to date not been feasible. A development vision such as this requires the entire community. We would welcome any opportunity to provide a more detailed overview of the Iowa River Landing master plan and how you can join us with this transformational quality of life development.

New Flythrough Animation

24/7 Live Construction Webcam #1 (Exterior)

24/7 Live Construction Webcam #2 (Interior)

More About The Project

The Iowa River Landing - 30+ Year Vision

After more than 30 years of planning and visionary work, the Iowa River Landing has become one of our state’s premiere cultural and entertainment district destinations. This unique collection of cultural attractions, a major conference center, boutique retail, dining and entertainment options, world class health care, private residential opportunities, park space, natural areas, and more cannot be found anywhere else in Iowa. As the final, anchor tenant, the state-of-the-art Xtream Arena & GreenState Family Fieldhouse will complete the Landing’s 185-acre master plan, but also add substantially to the area’s quality of life thanks to the multitude of activities and events it will host in the future. The Iowa River Landing has already created hundreds of permanent jobs and has afforded the larger Iowa City community with the ability to attract hundreds of conferences, meetings, and special events that otherwise would not have come to our community. These visitors have poured hundreds of millions of dollars into our local and state economies over the past decade, and there is much more on the horizon with the addition of the Xtream Arena & GreenState Family Fieldhouse.

Following the state’s 2015 designation of the Iowa River Landing Reinvestment District, city and business leaders have assembled a team built for continued success. The Xtream Arena & GreenState Family Fieldhouse will be operated by Spectra Venue Management, a nationally recognized firm who also manages the Wells Fargo Arena in Des Moines and the Tyson Events Center in Sioux City. Spectra will work in partnership with Aramark to ensure the strongest possible level of collaboration with the University of Iowa Athletic Department. They will also work closely with nearby University of Iowa Hospitals & Clinics, museums, and various hotel operators and local businesses for scheduling and programming opportunities.

Facts about Xtream Arena & GreenState Family Fieldhouse

At a Glance

Xtream Arena

Arena Seating Capacities:
Concerts: Up to 6,800
Basketball: Up to 6,000
Hockey: Up to 5,100
Volleyball: Up to 6,000
Wrestling: Up to 6,800

Total Parking Spots: 3,000 (within district)


5 multi-use courts

Attached hotel - Staybridge Suites


Club Suite

Meet The Team

Brian Hixenbaugh, General Manager of Xtream Arena, has been with Spectra dating back over a decade. Brian will oversee all functions and operations of the Arena & GreenState Family Fieldhouse. Brian has made stops in Des Moines, Columbia, SC, and most recently Orlando, FL as the GM of the CFE Arena on the campus of University of Central Florida. Brian was born and raised in Knoxville, IA, graduated from Iowa State University and currently resides in North Liberty with his wife Kristen and their two children.

Michael Rooney, Fieldhouse Director at the GreenState Family Fieldhouse, has been with Spectra since June of 2018. Michael will attract local and regional sports organizations to make the fieldhouse a one-of-a-kind premier sports venue in the Midwest. Michael previously worked as the Manager of Sports Development at the Iowa City/Coralville Area CVB. Michael was born and raised in Cedar Rapids, IA, graduated from the University of Iowa and currently resides in Coralville.

Josh Kleinmeyer, Director of Partnerships at Xtream Arena & GreenState Family Fieldhouse, has been with Spectra since September 2019. Josh will create partnerships with local, state, and regional brands to increase the event experience in both facilities for guests and participants. Josh joined Spectra with over six years of experience of creating high level partnerships while with Learfield/IMG College representing the athletics venues and teams at University of Iowa, Bowling Green State University, and University of Nebraska-Omaha. Josh was born and raised in the corridor and graduated from Coe College and completed a Business of Sports Certificate after undergrad at University of Colorado Bulder.

ArenaCo is the community development corporation previously formed by the city to build the Xtream Arena & GreenState Family Fieldhouse in the successful state certified Iowa River Landing Reinvestment District. ArenaCo is a nonprofit entity, separate from the City of Coralville and run by a board of directors, which can apply for grants, tax credits, and other funding not open to a city. The organizations revenue sources will include various naming rights, tax credits, and philanthropic contributions. The Board of Directors for ArenaCo include Coralville Mayor John Lundell, City Administrator Kelly Hayworth, retired Iowa State Senator Bob Dvorsky, Iowa City/Coralville Area CVB President Josh Schamberger, retired Coralville Central school teacher Sarah McLaughlin, Coralville Eye Associates’ Dr. John Weihe, and retired Coralville Finance Director Terry Kaeding. You may contact the board here.

Information Request

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Contact Us

Brian Hixenbaugh
General Manager

802 Quarry Road
Coralville, IA 52241
Email Us